Effective Date: August 29, 2025 | Last Updated: August 29, 2025
This FAQ document is issued by Kutoot Innovations Pvt. Ltd. ("Kutoot", "we", "our", or "us") to provide detailed information about our rewards platform www.kutoot.com and our e-commerce marketplace shop.kutoot.com.
Kutoot operates a promotional rewards ecosystem built around digital shopping vouchers ("Kutoot Coins"), gamified engagement, and free reward campaigns. All campaigns are structured as marketing promotions only. Kutoot is not a lottery, gambling, or gaming operator, and does not conduct or facilitate betting of any kind. All rewards are sponsored entirely by Kutoot as part of our sales and customer engagement strategy.
This document must be read in conjunction with our Terms & Conditions, Rewards Policy, Coin & Redemption Policy, Privacy & Data Protection Policy, and Return & Refund Policy, which together form a legally binding framework under Indian law, including:
General Platform Questions
Q1. What is Kutoot?
Kutoot is a Bengaluru-based private limited company operating a rewards-first e-commerce ecosystem. Users can:
Our motto, "Shop. Reward. Give.", reflects three pillars:
Kutoot is not a lottery or gambling operator. Campaigns are free, transparent, and funded 100% by us to drive sales and customer engagement.
Q2. Is Kutoot a lottery, gambling, or gaming platform?
No. Kutoot is not engaged in lottery, betting, gambling, or wagering activities. Indian gambling laws prohibit games of chance involving monetary stakes from users. Kutoot campaigns are different because:
This distinction ensures campaigns are classified as promotional reward schemes, legally valid under the Consumer Protection Act, 2019 and ASCI (Advertising Standards Council of India) guidelines.
Q3. How does Kutoot fund rewards for reward campaigns?
Rewards are funded as business expenses by Kutoot. The cost is covered by our marketing budget and revenue generated through e-commerce operations. Users do not contribute to reward funding.
This ensures compliance with law and maintains our business positioning: rewards are marketing-driven sales incentives, not gambling stakes.
Q4. Do I need to make a purchase to participate in a campaign?
No. Every Kutoot campaign has a "No Purchase Necessary" participation route. Users can:
This ensures equal opportunity for all users, aligning with fair marketing practices and avoiding legal risk under Indian laws.
Q5. What are campaign goals and how are draw dates announced?
Every campaign has a goal, we call it on platform as Bounty Meter (e.g., total Coins sold or user participation targets). Instead of fixed dates, campaigns run until the goal is achieved. Once the target is met:
This goal-based model ensures fairness and sustains user excitement.
Q6. Who can use Kutoot?
Kutoot is available to individuals who are:
Users in states that restrict certain promotional activities (Tamil Nadu, Andhra Pradesh, and Telangana) may face limited access. Minors and Kutoot employees may be restricted from participation in some campaigns.
Q7. Is Kutoot available across India?
Yes, but with restrictions. While our e-commerce services are available nationwide, promotional campaigns may not be accessible in certain states due to local regulations. Users in geo-blocked regions are notified at login.
Kutoot Coins
Q8. What are Kutoot Coins?
Kutoot Coins are digital shopping vouchers that provide guaranteed shopping value. Coins are:
Coins are structured as closed-loop prepaid instruments under RBI guidelines, usable only within our ecosystem.
Q9. How do I buy Kutoot Coins?
Users log into www.kutoot.com, select a bundle (e.g., ₹5,000 = 20,000 Coins), and pay through secure channels (UPI, cards, net banking). Purchases are final except in cases of error or unauthorized use.
Q10. Do Kutoot Coins expire?
Yes. Coins expire 100 days after purchase. Reminder alerts are sent before expiry. Expired Coins cannot be redeemed or refunded.
Q11. Can I get a refund for unused Coins?
Generally, no refunds are available. Limited refunds are processed only in cases of:
Requests must be raised within 7 days of purchase.
Q12. How do I redeem Coins?
Shopping Coins can be applied during checkout on shop.kutoot.com for eligible products or services. The redeemable percentage of Coins depends on the category of the product (e.g., 10% for apparel, 3% for jewellery). Coins cannot exceed the allowed redemption percentage, and cannot be exchanged for cash.
Reward Campaigns
Q13. How do I participate in campaigns?
Participation is always free. Users may:
All participation are treated equally, and no user is ever required to pay.
Q14. How are rewadees selected?
Rewardees are chosen using randomized algorithms or verified mechanical draws. The process is:
Q15. How will I know if I'm choosen?
Rewardees are notified via:
Rewardees must respond within 7 days, else rewards may be reassigned.
Q16. Are rewards guaranteed?
All rewards displayed are intended to be offered by Kutoot subject to availability and campaign terms. Receipt of rewards is based on fulfilment of the campaign conditions and applicable rules.
Q17. Do I need to pay tax on rewards?
Yes. Under Section 194B of the Income Tax Act, 1961, rewards above INR 10,000 are subject to 30% TDS (plus cess). Kutoot deducts this before delivery and issues Form 16A. Rewardees must provide valid PAN/KYC documents.
Q18. Are reward draws legal in India?
Yes. Because campaigns are free promotions and rewards are funded solely by Kutoot and its sponsors, they do not fall under prohibited lotteries or gambling. Kutoot complies with:
Rewards and Fulfilment
Q19. What types of rewards are offered?
Rewards may include electronics, gold, bikes, cars, trips, or even luxury villas. Reward values range from ₹1,000 to higher luxury categories.
Q20. Who pays for reward delivery?
Kutoot covers all costs including shipping, insurance, and logistics. Rewardees do not pay any charges.
Q21. What if a reward is defective?
Report issues within 48 hours. Kutoot will coordinate with vendors for replacement, repair, or equivalent resolution.
Q22. Can rewards be exchanged for cash?
No. Rewards are non-cash promotional gifts and cannot be sold, transferred, or converted.
User Rights and Data Protection
Q23. What are my responsibilities as a user?
Users must:
Violations may result in account suspension.
Q24. Can I delete my account and data?
Yes. Under the DPDPA, 2023, users can delete data through the "Delete Account" option in their profile dashboard.
Kutoot processes deletions within 30 days.
Some data (e.g., tax records, invoices) may be retained as required by law.
Deletion closes the account and forfeits any unused Coins.
Q25. How does Kutoot secure my data?
Kutoot uses encryption, secure Indian servers, access controls, and regular audits. Data is collected only with consent and used strictly for services like transactions, campaign notifications, and support.
Support and Contact
Q26. How can I contact Kutoot?
You may email support@kutoot.com or use the in-app chat.
Q27. How long does grievance resolution take?
Acknowledgments within 48 hours, resolutions within 15–30 days per law.
DISCLAIMER:
Kutoot is a rewards-driven promotional ecosystem, not a lottery or gambling service. All campaigns are free-to-participate, rewards are sponsored by Kutoot, and our processes comply with Indian laws for consumer protection, advertising, and taxation.